Depth
Each place is chosen for what it reveals: its history, its people, its flavours and the identity that makes it unlike anywhere else.
Portugal de Luxo
Portugal does not present itself. It reveals itself.
We create private journeys for those who wish to experience the country with depth, authenticity and truly personal attention.
Discover our essence
Local knowledge
Curated access
End-to-end curation
Our purpose
To make Portugal an experience that feels entirely your own.
Portugal de Luxo was created to bring discerning travellers closer to a more intimate and authentic country. We do not work from fixed packages. We begin with a conversation, interpret your wishes and create a journey with an identity of its own.
To us, luxury lies in time well spent, the right access, the freedom to move beyond formulas and the peace of mind of knowing that every detail has been carefully considered.
A contemporary view of luxury
Less ostentation. More meaning.
We seek what cannot be reproduced at scale: a reserved table, a producer who shares their story, a property with soul, a place experienced at precisely the right moment.
This is how heritage, gastronomy, wine, nature, wellbeing and hospitality become a truly singular experience.
Explore experiencesOur principles
True luxury lives in the details that matter.
Three principles guide every decision, from the first selection to the final moment of the journey.
Precision
Accommodation, experiences, transfers and pace are carefully orchestrated so that the entire journey feels effortless.
Discretion
Privacy, proximity and attentive care, without intruding on the freedom to experience each moment at your own pace.
A carefully selected network
Relationships that open doors. Knowledge that guides every choice.
We work with hotels, wine estates, historic properties, restaurants, chefs, producers, artisans and specialists selected for their quality, authenticity and ability to welcome each traveller exceptionally well.
This network allows us to create privileged access and combine different regions of Portugal into one seamless, coherent and beautifully orchestrated experience.
Discover the destinationsOur approach
From intention to experience.
A rigorous, personal process, seamlessly coordinated by our team.
Listening
We understand who is travelling, the occasion, their interests and how each person wishes to experience Portugal.
Curation
We select regions, hosts and experiences that turn that intention into a coherent narrative.
Design
We shape the pace, access and logistics of an entirely personalised journey.
Support
We care for the experience before, during and after the journey, with attentive and dependable support.
Our team
One team. Different expertise. The same standard of care.
Luxury travel, institutional relations, fashion, image and communication come together according to the nature of each journey.
Helenice Nunes
Founder, CEO & Luxury Travel Curator
She leads the design of each journey and ensures harmony between the traveller's wishes, the selected places and the care provided throughout the entire experience.
Curation · Strategy · Guest experience
Karine Facuri
Commercial Director & Institutional Relations
She leads commercial development and relationships with partners and institutions, strengthening a trusted network and creating new opportunities for collaboration.
Partnerships · Business development · Institutional relations
Balbina Alves
Fashion Consultant & Personal Stylist, Europe
She brings a personal dimension to special occasions, connecting travel, elegance, identity and individual expression within a European context.
Personal style · Image · Special experiences
Xico Gonçalves
Journalist & International Fashion Consultant
He brings broad cultural insight and aesthetic sensitivity to projects connected with image, creativity, cultural production and the international world of fashion.
Fashion · Culture · Communication
Let us begin with a conversation
Your way of experiencing Portugal begins here.
Tell us what you wish to celebrate, discover or simply feel. Our team will transform that intention into a personalised proposal.
Design my journey